Date:15 May, 2015

Type:Crowdfunding, Pre-order, Email, Digital Advertising, Technology Development

LEAF by Bellabeat is the most beautiful way to gain control of your body and mind. It's a smart piece of jewelry designed to track women's health. The LEAF learns about you and provides quality insights and improvements to your daily routine to help you feel your best. By tracking your breathing, sleep, activity and monthly cycles through the LEAF app, you are able to regain control of your physical and emotional wellbeing.

Made out of wood and hypoallergenic stainless steel, each LEAF is unique, just like the person wearing it. Its advanced technology is hidden inside the wood housing, giving it a soft natural appeal that isn’t found in other wearables. The LEAF doesn't need to be charged. It's powered by a replaceable battery that lasts up to 6 months.

Project Goals

Bellabeat came to us for help building their audience prior to campaign launch with the intention of selling enough units to prove their product and secure it's place in retail stores around the world.

Our Solution

We took over digital marketing efforts and utilized Crowdstart to build their audience and launch a completely unique crowdfunding campaign tailored to their needs.

Our mobile-optimized, frictionless, embedded checkout, order and referral management enabled them to provide a premium experience to every contributor.

The Results

Bellabeat grew a 200k+ subscriber list and secured $1MM+ in pre-orders on Crowdstart.